Here’s a sentence that appears, in some form, in almost every losing tender we review: “We are committed to delivering a best-practice, industry-leading service.” It sounds fine. It’s also worth zero marks. There’s nothing in it an evaluator can...
Most businesses treat every tender as a one-off event: write it, submit it, win or lose, move on. Then they wonder why their win rate never moves. Win rate isn’t an event. It’s a trend – and trends only improve when you can measure where you actually...
If you’re a bid team of two or three people running four live tenders at once, you already know the maths doesn’t work. Every deadline competes with every other deadline, and the thing that gets sacrificed first is never the writing – it’s the...
